Tag: Shipping

How the boring brown box on your doorstep became an object of desire
Online, Retail

How the boring brown box on your doorstep became an object of desire

Online retailers are giving the humble cardboard box an extreme makeover, transforming a four-sided receptacle for delivering goods into the new shopping bag. Out: brown, plain, boring. In: neon colors, ornate lettering, glossy surfaces and geometric stenciling that looks like modern art. By trying to replicate the delight and status jolt of in-person shopping –… Continue Reading How the boring brown box on your doorstep became an object of desire