Tag: CPG Trends

Retailers Are Transforming Marketing and Brands Must Adapt
Retail, Trends

Retailers Are Transforming Marketing and Brands Must Adapt

Three Ways CPG Brands Should Rethink Their Channel and Media Strategies Many in the marketing industry see Amazon’s announcement of its new self-serve media buying tool and Walmart’s leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing. This no doubt surprises those […]

5 persistent food and beverage packaging trends
CPG, Designers, Retail

5 persistent food and beverage packaging trends

Food and beverage companies are still making the switch to PET bottles. Ahead of this year’s EastPack show and its “Packaging for Food & Beverage” conference, let’s look at the packaging trends set to take the food and beverage markets by storm. From new designs and material innovations to sustainable approaches, read on to discover […]