Several healthcare brands and package designers took home awards for package innovation and brand marketing at the Package Design Matters Conference.
Each year, the PAC Packaging Consortium holds a competition recognizing packaging that demonstrates exceptional innovation across a full range of disciplines including structural design, printing, graphics, merchandising, and sustainability.
- Berlin Packaging, a full-service supplier of plastic, glass, and metal containers and closures, received a silver medal in Package Innovation for its packaging for Infirst Healthcare’s Mylanta antacid. As we reported in June 2016, Berlin Packaging’s solution for Mylanta incorporates several design features that pay homage to the original package while also improving the user experience. The updates include a sleek, tapered bottle in a teal mint color, Indents on both sides to improve grip, a clarified polypropylene dosage cup that snaps over the bottle cap, and a debossed cup with the Mylanta name to discourage unintended use.
- Tin Horse and Danone Nutricia won a gold medal in Package Innovation for their Aptamil Profutura infant milk.
- The Goldstein Group/Brian Hauck were awarded a gold medal for Brand Marketing – Brand Revitalization, Non-Food, for their Ibuprom packaging for USP Zdrowie of Poland, with its color-coded, speed-oriented symbol.
- DAVIS received a gold medal in Brand Marketing – New Brand, Non-Food, for Pfizer’s Centrum Vitamints, its line of flavored, chewable mutlivitamins.
The Consortium also sponsors the PAC Canadian Leadership Awards. Jones Packaging Inc. and Pigeon Brands Inc. were honored for Specific Package – Paperboard for Pfizer Consumer Healthcare’s Advil packaging.
Source : www.packworld.com