Videos

How Marketers Can Use Behavioral Economics to Guide Customer Decision Making and Drive ROI
Retail, Trends, Videos

How Marketers Can Use Behavioral Economics to Guide Customer Decision Making and Drive ROI

Many organizations make decisions based on outdated assumptions about their customers’ needs. They believe that if they present more product information, consumers will value them; if they offer cash incentives, consumers will respond; or if they add more choice, consumers will buy. However, in the last few decades, behavioral scientists have identified many ways in… Continue Reading How Marketers Can Use Behavioral Economics to Guide Customer Decision Making and Drive ROI