Trends

Packaging Materials Affect Perceived Value of E-Commerce Shipments
Corrugated, Designers, Trends

Packaging Materials Affect Perceived Value of E-Commerce Shipments

A new study conducted by the University of Wisconsin (UW) in Madison shows that the value perception of e-commerce shipments is significantly impacted by the materials chosen to protect them. Even a small increase in packaging material expenditures—as little as 19 cents—can make a dramatic impact (as much as 45 percent) on the perceived value. “There […]

Generation Z fuels the digital marketing explosion
Innovation, Trends

Generation Z fuels the digital marketing explosion

Good-bye baby boomers–even millennials are somewhat easier to target than the true digital natives, Generation Z. Marketers struggle to build brand loyalty, but digital printing helps deliver the message. “Generation Z, born between 1995 and 2012 are not brats,” says Doris Brown-McNally, HP Global Brand Innovations Manager. “They were simply raised with a different aesthetic. […]

Top Three Packaging Trends Shaping Up for 2019
Innovation, Trends

Top Three Packaging Trends Shaping Up for 2019

The packaging industry today is buzzing with “influencer packaging” to deliver likes, shares and to create an ongoing dialogue across a bevy of social networks. Brands are also becoming aware of the benefits that size audits can deliver to the bottom-line: economies of scale, reductions in consumer transaction costs and reduced storage costs. Visually, packaging […]

Hot Markets in the Printing Industry for 2018-19
News, Trends

Hot Markets in the Printing Industry for 2018-19

The printing industry overview forecast of Vincent Mallardi’s “Hot Markets for Print Demand 2018-19” marks the 38th year this proprietary analysis of historical and projected patterns among principal purchasers of printing in the U.S. and Canada has been published. The annual research project is undoubtedly a complicated undertaking that requires Mallardi to correlate and aggregate direct, consensus […]