Whole Foods Market introduces Coco Vinny’s Coco Taps pre-tapped young coconuts at 56 of its stores, providing consumers a simple and convenient way to enjoy fresh coconut water. By Anne Marie Mohan, Senior Editor, Packaging World Heralded by some consumers on social media as a “#gamechanger,” pre-tapped young coconuts are now available at Whole Foods… Continue Reading Pre-tapped coconuts at Whole Foods are a #gamechanger
Designers, Trends
Centrum, Mylanta Packaging Among Winners of 2017 PAC Global Leadership Awards
Several healthcare brands and package designers took home awards for package innovation and brand marketing at the Package Design Matters Conference. By Keren Sookne, Director of Editorial Content Healthcare Packaging Each year, the PAC Packaging Consortium holds a competition recognizing packaging that demonstrates exceptional innovation across a full range of disciplines including structural design, printing,… Continue Reading Centrum, Mylanta Packaging Among Winners of 2017 PAC Global Leadership Awards
Retail, Trends, Videos
How Marketers Can Use Behavioral Economics to Guide Customer Decision Making and Drive ROI
Many organizations make decisions based on outdated assumptions about their customers’ needs. They believe that if they present more product information, consumers will value them; if they offer cash incentives, consumers will respond; or if they add more choice, consumers will buy. However, in the last few decades, behavioral scientists have identified many ways in… Continue Reading How Marketers Can Use Behavioral Economics to Guide Customer Decision Making and Drive ROI
News, Retail, Trends
Tips for CPG distributor sales executives to sell their brands to Mom and Pop retail outlets in emerging markets
Abstract A distributor or a CPG company sales executive is an important element in ensuring penetration of CPG brands in the traditional mom and pop stores retail channel, especially in emerging markets. With as many competing brands within each product category and the peculiarity of each mom and pop retailer, the sales executive’s task is… Continue Reading Tips for CPG distributor sales executives to sell their brands to Mom and Pop retail outlets in emerging markets
Retail, Trends
Retailers Are Transforming Marketing and Brands Must Adapt
Three Ways CPG Brands Should Rethink Their Channel and Media Strategies Many in the marketing industry see Amazon’s announcement of its new self-serve media buying tool and Walmart’s leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing. This no doubt surprises those… Continue Reading Retailers Are Transforming Marketing and Brands Must Adapt
mobile application, Retail, Trends
Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted.… Continue Reading Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
CPG, Trends
6 waste and recycling trends to watch in 2017
From the growth of flexible packaging to increased infrastructure spending, there is much to prepare for in the new year. While many of waste and recycling’s core functions haven’t changed too drastically coming into 2017, the year has just begun — and following 2016, it’s safe to say that anything can happen. Luckily, there is… Continue Reading 6 waste and recycling trends to watch in 2017
CPG, News, Trends
Consumer Products Industry Outlook 2017
Explore industry insights with Barb Renner Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. Consumer products industry overview The consumer products (CP) industry’s thirst for defying “business as usual” and creating disruption is far from quenched. Around… Continue Reading Consumer Products Industry Outlook 2017
Designers, Trends
Five global packaging trends for 2017
Global market research firm Mintel has released a report, “Global Packaging Trends 2017,” that looks at five emerging packaging trends for 2017. Global market research firm Mintel has released a report, “Global Packaging Trends 2017,” that looks at “five emerging, morphing, and mainstreaming packaging trends it sees as affecting brands, consumers, retailers, and packaging converters… Continue Reading Five global packaging trends for 2017
Designers, Retail, Trends
The Graphic and Print Design in 2017
What better way to put a politically tumultuous year behind you than to indulge in a bit of trend spotting for the year ahead? Here at InDesignSkills we’ve scouted out the best agency work, cultural events and design influencers which are going to shape the face of graphic design in 2017. Read on to discover… Continue Reading The Graphic and Print Design in 2017