NSF International manager of packaging, food and label compliance Carol Zweep provides insight flexible packaging taking a look at stand-up pouches and how they stand-out on the retail shelf. Increasing numbers of existing and new products are being converted or introduced into the stand-up pouch format. Pouches are a lightweight and unbreakable alternative to glass. […]
Retail, Trends, Videos
How Marketers Can Use Behavioral Economics to Guide Customer Decision Making and Drive ROI
Many organizations make decisions based on outdated assumptions about their customers’ needs. They believe that if they present more product information, consumers will value them; if they offer cash incentives, consumers will respond; or if they add more choice, consumers will buy. However, in the last few decades, behavioral scientists have identified many ways in […]
News, Retail, Trends
Tips for CPG distributor sales executives to sell their brands to Mom and Pop retail outlets in emerging markets
Abstract A distributor or a CPG company sales executive is an important element in ensuring penetration of CPG brands in the traditional mom and pop stores retail channel, especially in emerging markets. With as many competing brands within each product category and the peculiarity of each mom and pop retailer, the sales executive’s task is […]
Retail, Trends
Retailers Are Transforming Marketing and Brands Must Adapt
Three Ways CPG Brands Should Rethink Their Channel and Media Strategies Many in the marketing industry see Amazon’s announcement of its new self-serve media buying tool and Walmart’s leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing. This no doubt surprises those […]
mobile application, Retail, Trends
Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted. […]
CPG, News, Retail
CPG E-Commerce Challenges
CPG marketers are starting to see a growth in e-commerce as more and more consumers are buying their groceries online. According to eMarketer, online sales of food and beverages will account for 2.3% of the $304 billion that will be spent on e-commerce retail in 2014. That might seem like a very small percentage overall, […]
Designers, Retail, Trends
The Graphic and Print Design in 2017
What better way to put a politically tumultuous year behind you than to indulge in a bit of trend spotting for the year ahead? Here at InDesignSkills we’ve scouted out the best agency work, cultural events and design influencers which are going to shape the face of graphic design in 2017. Read on to discover […]
CPG, Retail
New ‘carton bottle’ helps Steuben Foods launch alt-milk beverage
Elmhurst-brand premium nut-based beverages are reportedly first in U.S. to use cutting-edge combidome carton bottle for low-acid products. Steuben Foods specializes in airtight, long shelf-life products, which includes a new line of Elmhurst-brand premium nut-based beverages milked almonds, milked cashews, milked walnuts, and mixed hazelnuts. The 32-oz varieties are said to represent the first U.S. […]
CPG, Retail, Trends
Seven challenges retailers will face in 2017
After a difficult year for the retail sector the big issues in 2017 will be currency, corporate governance, the customer journey and Brexit, predicts accountancy firm RSM. 1 People matter(s) Without great people you can’t sell products. The challenge in 2017 will come from the impact of higher costs arising from the national living […]
Online, Retail
How the boring brown box on your doorstep became an object of desire
Online retailers are giving the humble cardboard box an extreme makeover, transforming a four-sided receptacle for delivering goods into the new shopping bag. Out: brown, plain, boring. In: neon colors, ornate lettering, glossy surfaces and geometric stenciling that looks like modern art. By trying to replicate the delight and status jolt of in-person shopping – […]