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Tips for CPG distributor sales executives to sell their brands to Mom and Pop retail outlets in emerging markets
News, Retail, Trends

Tips for CPG distributor sales executives to sell their brands to Mom and Pop retail outlets in emerging markets

Abstract A distributor or a CPG company sales executive is an important element in ensuring penetration of CPG brands in the traditional mom and pop stores retail channel, especially in emerging markets. With as many competing brands within each product category and the peculiarity of each mom and pop retailer, the sales executive’s task is […]

CPG E-Commerce Challenges
CPG, News, Retail

CPG E-Commerce Challenges

CPG marketers are starting to see a growth in e-commerce as more and more consumers are buying their groceries online. According to eMarketer, online sales of food and beverages will account for 2.3% of the $304 billion that will be spent on e-commerce retail in 2014.  That might seem like a very small percentage overall, […]

Consumer Products Industry Outlook 2017
CPG, News, Trends

Consumer Products Industry Outlook 2017

Explore industry insights with Barb Renner Our latest consumer products industry overview provides a closer look at the trends that are disrupting the industry and changing the way they go to market. Consumer products industry overview The consumer products (CP) industry’s thirst for defying “business as usual” and creating disruption is far from quenched. Around […]

Packaging Outlook 2017
Corrugated, News, Trends

Packaging Outlook 2017

Folding Carton Packaging In 2015, the last year for which complete figures are available, the North American industry shipped 4.94 million tons of paperboard packaging with an average value per ton of $1,765, according to the Paperboard Packaging Council (PPC). This is down from the 5.03 million tons shipped in 2014. The good news is […]

Packaging innovation over the decades
Corrugated, News, Trends

Packaging innovation over the decades

The packaging world is always evolving, and I’ve witnessed significant shifts in the industry since my start with PMMI back in 1990. We’ve seen countless trends come and go over the years, requiring brands to adapt to fluctuating consumer demands. As a result, our industry is constantly pushed to design with innovation and employ cutting-edge […]

Amazon celebrates “Frustration-Free Packaging” but consumers still voice concerns
Corrugated, News

Amazon celebrates “Frustration-Free Packaging” but consumers still voice concerns

Amazon is marking a tenth holiday season since the launch of its “Frustration-Free Packaging”, designed to reduce waste with easy-to-open recyclable packaging. This is however tempered by frequent complaints criticising both over-packaging and even under-packaging. The e-retailer was recently blasted for using up to 45ft of paper packaging to protect a wall calendar. Paradoxically, it was […]