Innovation

Four consumer trends to come in 2018
Corrugated, Designers, Innovation

Four consumer trends to come in 2018

Mintel announces the four key trends set to impact North American consumer markets over the coming year. With surprises at every turn and vague uncertainty gripping Americans and Canadians daily, being attuned to consumer trends across transparency, value, self-care and automation is perhaps more crucial in 2018 than ever before. In the coming year, Mintel predicts […]

What you need to know about the global snack food market
Innovation, Trends

What you need to know about the global snack food market

Smaller geographic markets will lead future growth in this $280 billion market. According to new research by PMMI Business Intelligence, Europe holds the largest share of the global snack food market at 45%, followed by North America at 33%. Though these largest markets have shown flat to slow growth in recent years, developing countries such […]

Generation Z fuels the digital marketing explosion
Innovation, Trends

Generation Z fuels the digital marketing explosion

Good-bye baby boomers–even millennials are somewhat easier to target than the true digital natives, Generation Z. Marketers struggle to build brand loyalty, but digital printing helps deliver the message. “Generation Z, born between 1995 and 2012 are not brats,” says Doris Brown-McNally, HP Global Brand Innovations Manager. “They were simply raised with a different aesthetic. […]

How to handle hand holes on corrugated boxes
Corrugated, Innovation

How to handle hand holes on corrugated boxes

When the size and/or weight of the product justifies them, hand holes (also known as access holes) are designed into corrugated boxes to facilitate safe manual handling. The categories of such products are diverse, examples being wide-screen televisions, printers, windows, patio doors, garage doors, automotive body replacement parts, in addition to various multi-pack consumer non-durables […]

The Magic of a Cardboard Box
Corrugated, Innovation, Sustainability

The Magic of a Cardboard Box

On April 20, Nintendo released a new line of accessories for its best-selling Switch game console. Rather than being digital add-ons, they were physical ones: punch-and-fold parts engineered to turn the Switch console into a piano, a fishing rod or a robot. All are made of cardboard. On March 4, Walmart ads shown during the […]

Build consumer trust with clean packaging
Designers, Innovation, Sustainability

Build consumer trust with clean packaging

With consumer concern growing around food packaging safety, brand owners can build trust by proactively developing an approach to ‘clean packaging’ and communicating it to consumers. Clean food has been making its way onto menus for more than a decade, and as more and more consumers demand transparency around what they’re eating, some are beginning […]

Kraft Heinz announces 100% sustainable packaging plans
Innovation, Sustainability

Kraft Heinz announces 100% sustainable packaging plans

Company says it has exceeded its target reduction of the weight of its global packaging by 50,000 metric tonnes. Kraft Heinz has announced plans to make 100 per cent of its  packaging “globally recyclable, reusable or compostable” by 2025. The company has set “science-based” goals to reduce emissions of greenhouse gases and improve the sustainability of its supply […]