Known all over the world as the brand parents trust when it comes to baby health and wellness, Johnson’s Baby just went through a reset that included a 70% reduction in the number of bottle and closure styles. For the first time in its long and notable history, Johnson & Johnson recently re-staged an entire… Continue Reading Johnson’s Baby brand gets global restaging
Build consumer trust with clean packaging
With consumer concern growing around food packaging safety, brand owners can build trust by proactively developing an approach to ‘clean packaging’ and communicating it to consumers. Clean food has been making its way onto menus for more than a decade, and as more and more consumers demand transparency around what they’re eating, some are beginning… Continue Reading Build consumer trust with clean packaging
4 emerging paperboard packaging trends
Four paperboard packaging trends emerged during the recent judging of the annual North American Paperboard Packaging Competition, organized and managed by the Paperboard Packaging Council. This year’s winners will be announced at PPC’s upcoming fall meeting (Oct. 24-26; Atlanta). But here’s a peek at what’s new in the market. 1. Digital escalation In response to… Continue Reading 4 emerging paperboard packaging trends
2019 Print Forecast : Tight Paper Market Will Continue Squeezing Publishers
At the beginning of next year, magazine publishers will be paying about 25% more for paper than they did just 18 months earlier — assuming they can find any paper to buy. There are no signs that the scarce supply and rising prices afflicting all U.S. buyers of publication papers will abate in 2019. Magazine-quality… Continue Reading 2019 Print Forecast : Tight Paper Market Will Continue Squeezing Publishers
11 top packaging design trends of 2022
11 top packaging design trends of 2022 It’s that time of the year again—we look at the buzzing pot of current packaging design trends to predict what will be blooming across the industry this coming year. As another tricky year of the pandemic comes to an end, it’s become apparent that consumers are looking for… Continue Reading 11 top packaging design trends of 2022