Tag: Mobile Advertising

Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
mobile application, Retail, Trends

Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors

Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted.… Continue Reading Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors