Three Ways CPG Brands Should Rethink Their Channel and Media Strategies Many in the marketing industry see Amazon’s announcement of its new self-serve media buying tool and Walmart’s leap into the media business with Walmart Exchange as signs of a major shift: Retailers are doing nothing less than transforming marketing. This no doubt surprises those… Continue Reading Retailers Are Transforming Marketing and Brands Must Adapt
CPG, Designers, Retail
5 persistent food and beverage packaging trends
Food and beverage companies are still making the switch to PET bottles. Ahead of this year’s EastPack show and its “Packaging for Food & Beverage” conference, let’s look at the packaging trends set to take the food and beverage markets by storm. From new designs and material innovations to sustainable approaches, read on to discover… Continue Reading 5 persistent food and beverage packaging trends