One of the cornerstones of the folding carton industry, and a reason for its continued stability, is the fact that most paper-based packaging is used for consumer staples. Nearly 60 percent of all paperboard packaging is used in food product segments such as beverages and dairy products, candy and confections, dry foods and frozen foods. The remainder of the market serves segments such as pharmaceuticals, cosmetics, toys, and most of the items found in grocery and club stores. While definitely not recession-proof as many in the industry have liked to say, it provides a level of security to the industry.
There is positive news in the folding carton markets regarding the relative stability of tons of paperboard shipped, but the value of those shipments continue to slip.
In 2016, the last year for which complete figures are available, the North American industry shipped 4.9 million tons of paperboard packaging with an average value per ton of $1,753, according to the Paperboard Packaging Council (PPC). This is nearly identical to 2015, with just a slight dip in the value per ton, which in 2015 was $1,765.
Heartening news can be found in terms of workforce numbers; after shedding jobs every year since 2012, more than 1,000 jobs were added in 2016, bringing the total to 40,442. This, incidentally, is only the second time in the prior decade that the industry crossed the 40,000-job threshold.
The dollar value of shipments dropped for the second year in a row, from $8.71 billion in 2015, to $8.59 billion in 2016. This is the lowest mark for shipment value in more than a decade. The last time shipment values were this low was 2004, with values of $8.53 billion.
While the PPC predicts growth from the period between 2016 and 2020, it is conservative, at best. The industry is expected to grow at an average annual rate of 0.3 percent in sales and 0.5 percent in tons. The average value per ton per year is expected to drop 0.1 percent.
RISI (risiinfo.com), an information provider for the global forest products industry, believes that, like 2016, 2017 was a year of marginal contraction. RISI forecast folding carton shipments drop by 0.7 percent. Despite the slight stagnation, RISI estimates folding carton shipments will increase 0.4 percent annually over the next five years. Shipment growth is expected to be healthiest in the middle of the five-year forecast, with RISI anticipating an economic slowdown in 2021 that will lead to flat shipment growth.
RISI predicts the total value of U.S. carton shipments to grow from an estimated $8.6 billion in 2016 to more than $9.6 billion in 2021. Average annual values per ton are predicted to increase 1.9 percent per year.
The PPC continues to warn about the negative effects associated with increasing boxboard prices and the impact they have on profitability. From 2011 to 2016, paperboard costs rose annually at an average rate of 2.2 percent. Compare this with the 1.3 percent increase in the average value of folding cartons, and it is easy to see the problem. New European capacity, in combination with oversupply of cartonboard in China, has helped to push U.S. boxboard prices downward.
Nothing has changed in the general breakdown of the industry. Independently owned private companies, defined as converters who do not own their own mill, comprise about 20 percent of industry sales. Market share has declined from approximately 30 percent over the past 15 years, due primarily to industry consolidation.
According to research conducted by Smithers Pira (smitherspira.com), the value of the global cartonboard packing market passed the $100 billion mark in 2016, consuming more than 40.3 million tons of material in folding carton and micro/miniflute packaging applications. Several market influences will combine to push worldwide demand for cartonboard in packaging to increase at 4.0 percent annually until 2022, creating a global market value of $124.1 billion in that year.
The corrugated industry has made small, but sustained, steps since shipments plummeted following the crash of 2008. For 2016, the last year for which final statistics are available, the industry experienced increases in both the size and value of shipments, a welcome positive development.
According to statistics compiled by the Fibre Box Association (FBA), corrugated industry shipments totaled more than 376.4 billion square feet in 2016, a 2.1 percent increase over 368.6 billion square feet in 2015.
The value of shipments increased to $30.8 billion. While only a 0.8 percent increase over the prior year’s shipments, it’s the seventh straight year of growth. In 2015, the value of industry shipments increased to 30.5 billion, up from $29.8 billion in 2014.
One thing in the corrugated market that forecasters can always rely upon is the breakdown of shipments delivered from corrugator plants (companies with their own corrugated production machines) versus sheet plants (companies purchasing corrugated sheets from a corrugator plant, which they then convert) remaining virtually unchanged. Eighty percent of industry shipments in 2016 came from corrugator plants, while 20 percent came from sheet plants, as has been the case for at least a decade without a single percentage change.
In addition to volume and value, productivity continues its upward trajectory. The average corrugator plant manufactured 1,010 million square feet of combined board in 2016, compared to 968 million square feet in 2015.
In the ongoing commitment toward sustainability, slow and steady seemed to rule the industry as basis weights inched downward. In 2016, the average basis weight of corrugated board was 131.3 pounds per thousand feet, a miniscule tick downward from 2015’s average basis weight of 131.4 pounds per thousand square feet.
While single-wall corrugated board continues to dominant in the industry, there was a slight downtick as it accounted for 90.4 percent of all production, compared to 90.7 percent in 2015. Corrugator plants consumed 30.8 million tons of containerboard to produce combined board, up from 2015’s 30 million tons.
Consolidation continues to shrink the total number of plants in the industry, although the dip from 2015 to 2016 was relatively minor. In 2016, 1,155 industry plants were in operation. Of that total, 465 were corrugator plants and 690 were sheet plants.
The workforce in the corrugated industry saw its first increase in a number of years. The number of employees in industry production was 57,075 in 2016, up from 56,227 in 2015. Not a substantial increase by any means, but a welcome development, nonetheless.
Although the workforce growth was anemic, productivity continued to scramble a little higher over last year’s mark. Productivity in 2016 was 3,790 square feet per production man-hour, up from 3,670 square feet per production man-hour in 2015.
IBISWorld (ibisworld.com), a business intelligence research firm, expected the price of corrugated boxes to shift direction in an even more aggressive fashion and rise 3.9 percent in 2017, much of it due simply to converters passing along increased material costs to consumers.
Demand for retail-ready corrugated boxes, which allow the shipping containers to also serve as the retail packaging, is projected to increase 5.6 percent per year to $3.3 billion in 2020, according to industry research firm The Freedonia Group. Growth will outpace the overall corrugated box average due to continued solid expansion for revenues and store units among retailers that require retail-ready packaging, specifically club stores and limited assortment deep-discount grocery stores. Additionally, gains will reflect the presence of value-added features on retail-ready corrugated boxes, particularly high quality graphics and customization of box design.
The sustainability movement—the single most important development in the converting industries in the past decade—sees no signs of abating. While data often vary among research sources, all can agree that the green market is growing.
The global green packaging market is primarily driven by a paradigm shift among consumers who now demand increased environmental awareness from packaging producers. The challenge for folding carton and corrugated converters is to discover the most effective means to let consumers know the environmental benefits of their products.
A recent report from Zion Market Research Global (zionmarketresearch.com) finds that the green packaging market share was valued at $161.50 billion in 2015 and is expected to reach $242.50 billion in 2021, growing at a compound annual growth rate (CAGR) of 7 percent between 2016 and 2020.
According to a report from Allied Market Research, the global green packaging market generated revenue of $132 billion in 2015 and is expected to reach $207 billion by 2022. The sector grew at a CAGR of 5.41 percent from 2016 to 2022. The food & beverage segment accounted for more than 60 percent of overall share in the applications segment.
In the realm of sustainability, paperboard packaging options such as corrugated and folding carton are beginning to be seen as the most environmentally friendly packaging option, especially as consumers see the devastating effects plastic has had on the oceans.
“Paperboard packaging,” said the PPC, “unlike fossil fuel-based plastic packaging, is made from a renewable resource, is recyclable and the best choice for the environmentally conscious consumer.”
According to a report from a GlobalData (globaldata.com) global consumer survey, 65 percent of consumers globally always or mostly recycle product packaging and 53 percent always or mostly avoid excessively packaged grocery products.
Leading retailers such as Target and Walmart have already outlined aggressive sustainable packaging goals, and just recently at the World Economic Forum in Davos, Switzerland, 11 global companies announced that they will work toward using 100 percent reusable, recyclable or compostable packaging by 2025 or earlier. The companies include international brands Amcor, Ecover, evian, L’Oréal, Mars, M&S, PepsiCo, The Coca-Cola Company, Unilever, Walmart, and Werner & Mertz. Additionally, fast-food chain McDonald’s also pledged to recycle 100 percent of its customer’s packaging across the world by 2025.
The threat from counterfeit goods poses a significant risk to consumers and to brands themselves. It is a problem that grows with each passing year and has yet to be adequately addressed as a systemic problem. Some of the statistics are staggering. Take for instance the fact that in 2016 more than 55 percent of the medicines purchased online globally were either of poor quality or fake. The anti-counterfeit push in the pharmaceutical industry, unsurprisingly, is growing because of increasing initiatives by the pharmaceutical companies, as the threats to end-users (and the inevitable lawsuits) are obvious.
Folding carton manufactures are currently working to establish the means to better incorporate RFID technology into their products, including printing RFID sensor platforms that enable the printing of labels that combine a temperature and a first-opening sensor with a printed electronic Near Field Communication (NFC) antenna. The system interfaces with a smartphone, measuring and recording temperatures during the label’s lifetime, and also indicating whether the label has been opened or tampered with.
The market for anti-counterfeit and security packaging will see significant growth over the medium term, with Smithers Pira estimating a market worth over $2.75 billion in 2015 and growing to more than $3.5 billion by 2022.
Source : www.packagingstrategies.com
Companies can turn to recycled materials, or reduced packaging to meet their sustainability goals.
Food and beverage consumer packaged goods (CPG) companies, along with their suppliers, long ago embraced a commitment to delivering high-quality products to customers and end-use consumers while pursuing more sustainable packaging solutions.
Specifically, millennials will help to push this trend further for the foreseeable future as they purposefully seek out products with recyclable or renewable packaging.
The demand for easily recyclable material (and machinery that can handle such material) in this sector is expected to continue growing, according to the State of the Industry – U.S. Packaging Machinery Report 2017 from PMMI, The Association for Packaging and Processing Technologies.
A structured, programmatic approach to sustainability delivers near-term gains while enabling long-term culture and process changes that will result in scalable efficiency advances. Both material suppliers and OEMs alike are delivering new and innovative solutions to meet this rising sustainability bar.
In the face of increasing competitive and economic pressures, sustainability presents an opportunity for food companies, whether responding to concerns of resource scarcity and population growth or intensifying consumer demands, to gain value and a competitive advantage.
Consumers are increasingly conscious and vocal about their desire to know the origins and fates of the products they buy. Today’s educated consumers also understand the connection between consumption and environmental and social impact.
Done well, sustainability catalyzes transformative change that can spur systemic innovation and strategic growth, delivering bottom-line value while addressing environmental and societal concerns.
Across different packaging, there has been an ongoing push to continue to improve sustainability, driven throughout the supply chain from consumers and retailers onwards. This is true for various packaging types; from the plastic used on bottle caps to polyethylene terephthalate (PET) bottles to the recycled corrugated card used in cartons and cases and recycled, high-density polyethylene (rHDPE) or recycled polyethylene terephthalate (rPET) film.
While before the 2008 economic downturn there had been a steady movement towards sustainability in general, and recycling in particular, during the economic downturn some machine builders indicated that this progress slowed as the demand for lower prices became of greater importance. However, PMMI’s State of the Industry – U.S. Packaging Machinery Report reveals that as the economy recovers, the emphasis on sustainable solutions is once again becoming a more critical factor in end-users’ considerations when selecting machinery.
Living in a Material World
Sustainability has spurred increased use of recycled materials over the last decade, e.g., recycled corrugated card used in cartons and cases, rHDPE, rPET film, etc. Recently, the trend has strengthened as the balance in importance between lowest cost and sustainability has shifted slightly back to sustainability.
Minimizing the use of material to reduce package footprint has also been a trend. This requires redesigning packages, careful monitoring of the amount of packaging used and production of thinner packaging. Machine functionality is improving to maximize production speeds while handling these thinner, more fragile materials.
Companies are starting to move toward smaller, lighter layers requiring less material. Additionally, consumer preference toward sustainably packaged products continues to drive a focus on optimization of packaging.
One example, Amazon, is working directly with manufacturers to reduce overall packaging with its Certified Frustration-Free Packaging Program. Amazon promises its customers that any item ordered with the certification will be recyclable without excessive use of materials.
The use of recycled materials also presents additional challenges to machine builders. While non-recycled products such as paperboard have a very consistent thickness and behavior, recycled materials have less uniformity.
Therefore, machines handling recycled materials are challenged to perform at the same level of performance as with raw (non-recycled) materials. For example, a cartoning device may have to operate at a slower speed, or risk breaking the material. Similarly, using recycled film for tray sealers may require a lengthier sealing process at a lower temperature to ensure correct sealing.
In addition to the use of recycled materials, reducing the amount of packaging consumed is another primary goal of sustainability.
Packaging reduction requires redesigns to decrease the footprint of the packaging, careful monitoring of the amount of packaging used to minimize waste and production of thinner gauge packaging, be that thinner carton walls or thinner film on a wrapping machine.
To facilitate this, OEMs are developing machines with improved functionality to maximize production speeds while handling these more delicate, more fragile materials.
Food manufacturers seeking sustainable solutions can look to PACK EXPO East (April 16—18; Pennsylvania Convention Center, Philadelphia).
The PMMI produced event is a mere drive from a third of the nation’s CPG companies. PACK EXPO East will draw an expected 6,000 attendees and 400 suppliers of advanced packaging equipment, automation, robotics and controls, materials, containers, printing and labeling technologies. Attendees can also benefit from exhibitor demonstrations and free 30-minute seminars on trends, thought leadership and innovations presented by industry professionals at the Innovation Stage.
Source : www.foodengineeringmag.com
Think about your most recent purchase.
Why did you purchase that specific brand? Was it an impulse buy or something you genuinely needed?
Now that you’re thinking about it, odds are, you bought it because it was interesting. Yes, you may have needed shampoo, but did you need that specific brand? The one with the sleek, expensive looking bottle? No, but you bought it because you thought it would make you feel fancy, even if it’s the same product as what’s in the discount bin.
This is the purpose of packaging. Packaging, when done correctly and creatively, is ultimately what sells your product. It draws attention, sends a message, and makes consumers feel a certain way.
Knowing how to make your product stand out amongst all the others on the shelves can be hard, so take a look at these 50 awesome packaging examples and tips to draw inspiration and learn how to make your packaging appeal to the masses.
01. Use Patterns
Use patterns to step up a simple take on packaging. This tool packaging is simple in structure, yet gets taken up a notch with the interesting striping on the background. The color scheme give it a quality, all-American feel, and the tools speak for themselves.
02. Consider All Available Space
When creating a package, utilize every inch that you can. This box uses a pretty floral pattern on the interior. Instead of leaving the inside untouched, the pattern makes the box feel more upscale, which, in turn, makes the product inside seem more upscale.
03. Don’t Be Afraid of Simplicity
Sometimes simplicity is key, and that holds true in this packaging. The earth toned, recycled material gives off an earthy feel, which is solidified with the feather illustration. The bright pops of color on the labels lend to the design nicely, bringing a bit more of a modern twist to the package.
04. Think About the Experience
Consider the actions a person will go through while interacting with your product. In this case, the product is luxury slippers. Since they’re a luxury item, they come inside a nice dust ruffle, which is then placed inside the box. The purchaser would open the box, see another package nestled inside, and then discover the slippers. The simple act of layering the package adds the luxury aspect, and makes it easier for purchasers to rationalize spending the few extra dollars for the experience.
05. Complement the Product
Make sure your design complements the product that’s inside. This packaging looks simple and natural, just like what’s inside. You can see all the parts and pieces that you’re getting before you purchase it, so it gives off the impression of transparency and being proud of what you’re selling.
06. Be Playful
If you have the opportunity to be playful with your packaging, take it. This packaging is incredibly playful, yet still simple. The illustration interacts with the product but still lets it shine through. The colors relate to the berries, and the act of the character eating the berries indicates their quality.
07. Be Bold
Using multiple colors and shapes in an interesting pattern is a great way to stand out. This tequila packaging utilizes these things, and has a very unique look. It looks fun and playful, and promises a good time if you choose it.
08. Break the Mold
If you have a product that a lot of other people produce as well, try to be innovative in how you display it. This honey package took a step in the opposite direction of the typical glass or plastic jar, and is a container made of beeswax. What’s even better, once you’ve used up all the product, you can flip the container over and reveal a wick on the bottom. You then burn down the package, making it completely waste free.
09. Consider the Process
If you’re product is something you believe to be gift worthy, display it that way. This limoncello was created to be a gift, and appropriately packaged. The white paper protects the glass bottle inside the tall cylinder. When you open the cylinder, you’re able to tear the paper away from the bottle, which is reminiscent of opening regular wrapped gifts.
10. Use Stylization
Don’t feel obligated to make your illustrations or graphics completely realistic. If you can stylize your imagery and use it as a textural element, go for it. This package uses a simple illustration of a head and hair. The hair moves throughout the box, creating a pattern in the background. At first glance, you don’t know what the pattern is making, but as you explore the package, you realize it’s been hair all along.
11. Don’t Limit Yourself
If your product is best coming in a certain type of package, don’t limit yourself to the basic idea. This soap is best coming in a box, but instead of just a regular box you open at one end, it folds open. The folding action makes it just that much more special and interesting, and makes it something worth saving and using for decorative storage.
12. Be Modern
Modern, sleek, and simple designs stand out. Use clean lines, simple colors, and sans serif fonts to achieve a modern look. This packaging took a very modern approach, and made it even more modern by making it gender neutral. It doesn’t lean one way or the other, and draws instant attention from viewers who are curious about who the product is for.
13. Use Texture
Instead of only using texture visually, use it physically. People will be physically interacting with your package, so appeal to their sense of touch, not just their sense of sight. This packaging for insect repellent uses texture at the bottom of their bottles. Not only does it help you keep a firm grip, but it adds an interesting sensation to your hands, and visually relates to the dotted imagery on the top area of the bottle.
14. Be Bright
If your product is brightly colored, draw inspiration from it. Use accents of the bright colors in your packaging, like this candy packaging. Each candy is a different color, and each bag uses the color of the candy on its sides and in the graphics. The line as a whole feels connected, but they’re just different enough that you can get the gist when a product is different than the next (without having to look at the candy).
15. Tell a Story
If you can tell a story with your packaging, you’re doing yourself a huge favor. People love stories, and they love uncovering information they may not otherwise. This packaging for socks tells a unique story. When you pull out the socks, a tuft of cotton is stuck to the top, replicating the smoke stacks that often were found on sock mills in previous years.
16. Stick to Your Roots
Analyze what your product stands for, and show that in your packaging. This beauty line stands for simple, all natural, and pure ingredients. They display that in their packaging. It is simple, clean, and looks natural. The earth toned box adds a nice flare to the natural aspect as well.
17. Be Creative
You can make your packaging cool, but if you can make your actual product cool, you’ve got a real winner. Take this milk soap, for example. It’s just soap made with milk, and could easily have been just another rectangular bar. But instead of doing what was expected, the soap was turned into an ice cream treat, related directly to the milk contained inside.
18. Consider the Interior
The outside of your package should be interesting, but what about the inside, where the product is actually encased? If you have multiple parts and pieces to your product, display them separately. This yoyo packaging has small cut outs for each piece of the yoyo, and they all fit neatly inside. The colors of the product relate to the colors on the box, and it pulls it together nicely.
19. Serve Another Purpose
Being eco-friendly is a great way to get people to love your brand. One way to be eco friendly is to give your product’s packaging another purpose. These bottles seem like normal enough cleaning products at first glance, but when you interact with them you realize they’re not made of flimsy plastic. They’re porcelain bottles, and are intended to be used as vases once the product inside is gone.
20. Play with the Senses
Try to appeal to every sense a human has in your packaging, if you can. The sense of touch is played up again in this sheet packaging. Small pieces were inserted inside the package before it was vacuum sealed, and it created a 3d, raised effect. It’s interesting not only to the eye, but to the hands as well.
21. Let the Product Speak
If you have a quality product, let it speak for itself. Don’t feel the need to surround it with shiny, obnoxious wrappings if it doesn’t need it. These tights are great quality and look great as well. Instead of hiding them away in a box, they’re front and center, allowing you to see how great they really are.
22. Limit Resources Used
Packaging costs you money, plain and simple. If you don’t need an excess of packaging, don’t use it. These music cords are packaged very simply, yet still effectively. The paper wrap is designed beautifully, with bright pops of gold on black, and the colors correlate with the colors of the products.
23. Give a Sneak Peak
Where food products are concerned, being able to see what it is you’re getting is incredibly important. Who knows what’s lurking in bags and boxes when you can’t see inside? These dog treats have a cut out window so you can see exactly what you’ll be feeding Fido. There won’t be any surprises once you get the product home, and you can tell that it’s quality just by looking at it.
24. Be Luxurious
If there’s one item people shell out tons of their hard earned cash on, it’s liquor. With so many brands out there, don’t you want to make sure yours stands out on the shelf? This liquor pulled out all the stops. It’s enclosed in a unique box, comes with shot glasses, and is an incredibly vibrant yellow and pink. It screams ‘good time’, and could be kept to display to commemorate a weekend well spent.
25. Use Restricted Colors
Limit your color palette to create a cohesive look. These rice cakes drew their color palette from the flavor, sea salt and balsamic, so it took on a nautical theme. The shades of blue work great together, and the complement of orange adds a nice pop.
26. Utilize the Product
If you can use your product as part of the actual package, do it. These shoes have awesome bird boxes, and instead of leaving the shoes just lay inside the box, the laces are strung through holes, giving the illusion of a worm in the bird’s mouth.
27. Be Trendy
Piggy back off of current trends to make your packaging more current. This beer uses the incredibly popular font not only as it’s branding, but as its namesake. It’s simple, clean, and modern, and looks slightly ‘hipster’.
28. Think Outside the Box
Or in some cases, in it. Break the conventions of what your product is ‘supposed’ to come in. Water typically comes in a plastic bottle. But this water comes in a cardboard box. it’s still just water, but it’s different than anything else on the market, and it’s sure to grab your attention.
29. Use Interesting Imagery
Use imagery that is a little out there, something that isn’t expected. Luckily, the name of this vodka is a little out there, and the imagery could be pulled from that. The spine appears to be 3d the way it’s printed on the glass, and it gives an awesome effect.
30. Be Literal
If your product is manufactured a certain way, try implementing it into your packaging. These cookies, for example, are baked in an oven. So why not package them in an oven? It’s a playful and approachable take on a standard bakery box, and it feels like a real treat.
31. Make it Relatable
Is there a common idea when it comes to your type of product? Try using it in your packaging to get universal understanding. This liquor bottle doesn’t only have an incredibly detailed label, but it has a funny brown paper over wrap. Everyone knows what it means, and everyone can get a bit of a chuckle out of it.
32. Include a Tactile Aspect
If your package is interactive, people will love it. This Smirnoff alcohol features a wrapper on the outside that you have to physically peel off. It also resembles the fruit in which the alcohol is flavored, and makes it feel more natural.
33. Be Weird
Make people uncomfortable if that’s your style. These juice boxes are very, very strange to look at. The resemblance of the actual fruit is uncanny, and seeing it in juice box shape makes you do a double take. It gives the impression that you’re drinking straight out of the fruit, and makes it seem healthier.
34. Use Humor
Being a little tongue in cheek with your packaging is fun. If you can make someone smile when they see your product, why wouldn’t you? These paint brushes act as facial hair for the illustrated faces on the sleeves. It’s fun to look at, and definitely stands out against other paint brush brands.
35. Don’t Be Afraid to Exaggerate
Exaggerate your shapes, colors, and illustrations when you can. This cereal brand uses a bear as its character (since it’s honey flavored). Instead of just having a picture of a cute bear, the bear has his mouth wide open, stuffing it full of the delicious cereal inside.
36. Turn it Into Something Else
Just because your product is one thing doesn’t mean it can’t look like something else, get creative with how your product can look. Instead of being a plain old tea bag, this tea brand turned the bags into ‘tea shirts’, complete with hanger. The hanger keeps the bag upright on the rim of your mug, making it functional and not just for aesthetics.
37. Make it What it is
Show what your product is made of in the packaging. This perfume (called Zen) is made with bamboo. Instead of using a bamboo print or illustration, the bottle is turned into bamboo. It becomes a real statement piece, and something someone would like to display.
38. Incorporate Beauty
People love beautiful things. Using and buying them make people feel good. Another interesting tea bag, though taken in a different direction, is this bird tea bag. It floats beautifully in your cup, as though it’s flying, and gives off an aura of serenity.
39. Get Ridiculous
Be extreme, ludicrous even. These Nike Air shoes aren’t packaged in a box, they’re packaged in – that’s right – a bag of air. It is so literal yet so creative. You have to get your hands on them, and it is incredibly effective.
40. Create Something With the Product
Use the product to create your imagery, but make sure it relates to what you’re selling. These headphones are used to create music notes. Since the notes aren’t printed on the paper, they’re 3d, and really add something extra to the flat piece of cardstock.
41. Be Risque
Being a little suggestive with your packaging can attract a different audience than you could have otherwise. This product is just regular bread, but the packaging portrays it as something else. The packaging is actually to promote breast cancer awareness, and it does a great job of attracting attention.
42. Be Morbid
Shock your consumers. This cigarette packaging is very shocking. It’s rooted in truth because smokers know the risks they take when they choose to light up. While it may not be the best marketing ploy, it certainly draws attention.
43. Push It
Be unorthodox with your packaging. As long as consumers can draw the connection between your product and what it’s packaged in, you haven’t gone too far. This vodka gel is packaged in a tube that resembles caulking. It’s an interesting way to get the product out, and it’s a fun play on industrial gels.
44. Address the Situation
Try to make a play on why someone would need your product. These earplugs do just that. The cap resembles the volume knob on a stereo, and the motion of taking the cap off ‘turns down’ the volume. The cap really isn’t blocking out the noise, the earplugs are, but it’s a fun twist.
45. Relate it to the Cause
Relate the imagery to your cause. This packaging is for a plant based digestive aid. It takes a stab at meats, and when the pills are popped out, it looks as though they’ve been shot in a shooting range. It goes with the slogan ‘target heavy food’, and gives the impression that it’s powerful.
46. Make it Something it’s Not
Make your product look like something else – just don’t get too drastic. Canned beer is cheap, but a lot of the time, the packaging isn’t too great. This beer is canned, but appears as though it’s in a special beer glass. The contrast between the lid and the rest of the ‘can’ creates an interesting effect, and makes the beer unique.
47. Use the Product to Your Advantage
Use the texture, color, or shape of the product to your advantage. This meat packaging uses the actual meat as a design element. The negative space in the animals reveals the actual product underneath, creating a contrast between how it began and how it is now.
48. Be Compact
If you can make something work just as well smaller, try it. The more compact something is, the easier it is to store and transport. These flashdrives are connected together by cardboard. The entire thing is only the size of a credit card, and easily fits into a wallet. If you need to give someone a file, you simply tear off a notch, load it, and hand it off. It’s convenient and reminiscent of those popular pull tab flyers.
49. Go Over the Top
Push your design as far as you can, you never know what interesting solutions you could come up with. Trident used the shape of their product to create teeth. Rather than just having the simple red lips, they added in funny mustaches and facial hair. It takes a unique idea and pushes it further.
50. Abstract It
Take your product and abstract it in your packaging. Rather than having just a regular small box of orange juice, the boxes are abstracted into ‘segments’ of an orange. They’re then wrapped up in a similar material that fresh bags of oranges come in and appear to construct an entire orange.
After seeing the limitless possibilities there are for making awesomely creative packaging, there should be no hesitation to push your product’s package to the max. It can be functional, repurposeful, entertaining, or just outright bizarre, but one thing’s for sure — the more creative and inspiring your packaging is, the more likely the product is to sell.
Source : www.designschool.canva.com
Choice of packaging type is made on the basis of a series of trade-offs between many factors, particularly between the amount of packaging and likely product wastage. Manufacturers of goods look for a balance between:
protecting their goods (the cost of damaged goods or the danger from spoilt foods is far worse for the environment than using a small amount of extra resources to make a stronger pack)
protecting public health
protecting the environment
protecting themselves (by complying with legal demands on health and safety standards)
protecting their business by keeping their products competitively priced
providing what the consumer needs (easy opening packaging for the elderly, smaller portions for individuals who live alone, tamper evidence etc.)
providing presentation and branding
providing information about the goods.
Since 1961 the UK population has grown by 11% from 55 million to 60 million. In the same period, the number of households has grown much faster, by almost 50%. This has meant that the average household size has dropped from 3.1 to 2.3 inhabitants with a consequent huge increase in environmental impact. No matter how many inhabitants it has, each household needs hot water and heating. Most households now have a cooker, fridge, washing machine and a host of other appliances and gadgets.
Cooking food has a much greater impact in smaller households. It takes almost the same amount of energy to boil one egg as it does to boil four at the same time. Large households are relatively efficient in terms of food. They buy larger sizes, eat more meals together and therefore per person they generate far less waste. A person living alone has roughly double the environmental impact of one who lives in a large household. Some requirements, particularly the demand for smaller-sized portions, means that the demand for packaging will grow rather than decline.
At the same time there are compensating developments that will tend towards reduced packaging. For example, many companies, especially in the retail sector, are increasingly designing all the packaging needed to protect goods (the packaging immediately containing the goods, the secondary or grouping. Packaging and the packaging used to transport the grouped packs) as complete systems. This has made more effective use of resources. Consumers are increasingly willing to buy concentrated products in lightweight refill packs for dilution at home. Companies are increasingly informing consumers about the choices available to them, enabling them to make informed decisions about the products they buy and how to use them efficiently.
In the 1970s there was an informal agreement between packaging chain companies in Europe that they would not use environmental issues as a marketing tool for competitive advantage, nor make environmental statements that might confuse consumers.
Many organizations make decisions based on outdated assumptions about their customers’ needs. They believe that if they present more product information, consumers will value them; if they offer cash incentives, consumers will respond; or if they add more choice, consumers will buy.
However, in the last few decades, behavioral scientists have identified many ways in which people deviate from these assumptions. We don’t always follow through with what we say we will; we’re motivated by more than just money, and too much choice can actually hinder decision making.
BEworks, according to Kelly Peters, its CEO and co-founder, is all about “taking the insights of behavioral science, so the interdisciplinary psychology of judgement and decision-making, and bringing that to light. Bringing that insight to our business challenges.”
Getting into the consumer mindset, she said, is a challenge for marketers to overcome. To do that, marketers must build a process and then walk through it from the customer’s point of view.
“What are the decisions we’re expecting people to make? And what are the enablers and barriers to those decisions? And once you start to slog through the weeds, you’re going to start to find, ‘this is where we’re overwhelming people,’” she said.
In this session, Peters covers how to leverage recent insights gained from behavioral data to drive ROI in real-world marketing scenarios. She walks through the method to understanding the customer decision process, in order to meet needs before the purchase point.
Source : www.marketingsherpa.com
With e-commerce sales of grocery products predicted to grow to $18 billion by year-end 2018, CPGs struggle to understand its impact on traditional packaging supply chains.
InternetLiveStats.com estimates that 46% of the world’s population will be connected to the Internet via computer or mobile device—a tenfold increase since 1999. In this rapidly expanding digital world, we have entered the age of Willy Wonka’s Veruca Salt, demanding “I want it NOW!”
To accommodate the clamor from consumers for products purchased digitally and delivered quickly, conveniently, and efficiently, conventional retail channels have evolved over the past two decades from brick-and-mortar only to include online sales. According to digital market tracker eMarketer, Inc., e-commerce currently accounts for $1.3 trillion of the $22 trillion global retail market.
While traditionally confined to the sale of non-consumable items, online sales of grocery products have exploded over the past several years. Statistics vary widely on the trajectory of this market, but many analysts predict that between 2013 and 2018, online grocery sales will grow at a CAGR of 21.1%, reaching nearly $18 billion by the end of the forecast period. In comparison, offline grocery sales are expected to rise by just 3.1% annually during the same period.
Moving forward, CPGs need to understand and embrace this new channel to remain competitive. In Part I of a three-part special report, we will examine how e-commerce is affecting the traditional supply chain, resulting in challenges in packaging equipment design and secondary and tertiary package structure.
Putting the power in CPG’s hands
In a March 2016 article in Business Solutions, Justin Stone, Head of Sales and Business Development for supply chain-centric software provider Deposco, noted that in today’s omni-channel environment, control is shifting away from the retailer to the manufacturer and distributor, which “releases them from being dictated to by the retailers’ demands.” Author Matt Pilar quotes Stone as saying, “In this model, the power lies with those who have the inventory.”
This model, however, also requires that manufacturers considering selling direct-to-consumer (DTC) will need to develop a supply chain specifically for this channel. For now, the question of whether CPGs will engage directly in e-commerce is unclear. According to a recent study from PMMI – the Association for Packaging and Processing Technologies titled, “2015 E-Commerce Market Assessment," among the 55 key decision makers surveyed, only 29% believe that CPGs will become directly involved, 24% say they will not, and 47% are undecided.
“The idea of CPGs becoming directly involved in e-commerce evokes a wide cross-section of opinions among e-commerce decision makers,” says the report. “The perspective is overall undecided as to the feasibility of the idea, listing clear benefits and drawbacks that would await any CPG company that considered wanting to be directly involved in e-commerce. The overall consensus is that the tide of consumer demand is pushing in the direction of direct involvement. Nevertheless, that fact is weighed with the already established and proven relationships many CPG companies have with mass retailers and the substantial financial and operational barriers to conquer before being able to do so effectively.”
One advantage cited by respondents for DTC e-commerce is that it allows for better brand control in digital channels. Among the disadvantages are the expense required to develop an entirely new supply chain to support e-commerce, the inability for the CPG to conduct e-commerce as efficiently as a mass retailer, given the size and scale, and the cost to ship heavier grocery items, among others.
One major retailer that has made public its commitment to growing its DTC sales is Mondelēz. In December 2015, Chief Growth Officer Mark Clouse announced that by 2020, the company hopes to hit the $1 billion mark in direct e-commerce sales—a tenfold increase in its current annual sales of $100 million.
If Mondelēz reaches its goal, the $1 billion will still only account for 3% of its sales. Its strategy moreover is about increasing online engagement with the brand and gathering data on the buying behaviors of its consumers. To encourage sales, Mondelēz is adding “buy now” buttons to its owned, earned, and paid media platforms, including brand product pages, social media, video advertising, and customer relationship management campaigns.
The company, however, recognizes the challenges to selling its products online, as many of them—such as Oreos, Trident, and Cadbury—are often impulse buys. To address this, the company is developing online-only products and offers. In fall 2015, the company launched its limited edition Oreo Colorfilled packs, decorated with exclusive holiday artwork that consumers could color in digitally or at home. The packs cost $10 apiece with a $5 shipping fee.
Changing equipment needs
Specialized product and packaging campaigns aside, the real impact of e-commerce on packaging will be in the area of secondary and tertiary packaging. Among the top considerations and concerns for packagers around secondary/tertiary e-commerce packaging are the speed and flexibility of packaging equipment, and the durability, size, sustainability, and presentation of the shipping case.
When it comes to packaging equipment, interviewees in the PMMI study provided a number of suggestions for machinery suppliers, based on their specific organization’s requirements. Some of these included:
• Automatic taping machines that affix more or wider tape onto boxes for shipping
• Inexpensive, reusable components that are easy to load and reload
• A robot to place products in corrugated boxes that is balanced by human quality control
• Higher graphics printing
• Flexibility to divert products into different numbers of case-packing machines
• More opportunities to customize the size of boxes to minimize shipping costs
The overall message, however, was that suppliers need to “function in a partnership capacity…to more accurately hear their concerns and make sure the equipment provided is meeting the manufacturing needs.”
Said one packaging engineer from a CPG company, “These machinery providers should provide better services from the standpoint of being a partner. I want them to sell me machinery but also their recommendation in terms of what suppliers for boxes and other materials we have—what works best with their machines. Right now they do not do a good job of this.”
Product protection is primary
One of the primary jobs of any package is to protect the product, and this is especially important for e-commerce shipping cases. These packages must be designed to be durable enough to withstand the often complex automated and manual supply chains involved in delivering the product to the consumer’s doorstep. Notes the PMMI report, the consequences of damaged product can be measured in both dollars and in brand reputation: “The cost of replacing a destroyed item can be up to 17 times the cost of shipping, and negative website reviews resulting from the destruction of an item can take months to counterbalance with positive ones.”
In a presentation at The Packaging Conference 2016 in February, Ryan Germann, Ecommerce Segment Manager for Pregis Protective Packaging, shared results of a study from Package Insight on the effects of damaged product on consumer preferences. According to the study, 82.76% of those surveyed had received a package containing a damaged item in the past. When asked how this influenced the likelihood of them purchasing from that supplier again, 58.04% reported that they would be “Somewhat unlikely” to purchase from that retailer again, and 15.18% said they would be “Extremely unlikely.”
Meanwhile, with a roughly 40% year-over-year annual package volume growth, according to the Logistics Management 2014 Roundtable, the increase in e-commerce sales is placing a tremendous strain on the logistics and parcel marketplace, Germann shared. He added that parcel shipments of individual products are creating new challenges for packaging, as products are more prone to shock due to rougher handling, and there is a higher likelihood of parcel movement during transit.
As a result, a study by The Freedonia Group, “Protective Packaging,” predicts that demand for protective packaging in the U.S. will grow 4.9% per year to $6.8 billion by 2019. According to the study, flexible packaging products, including protective mailers, bubble packaging, air pillows, paper fill products, and dunnage bags, will continue to dominate due to their cost efficiency and their ability to package a wide variety of goods. Foam protective packaging—including insulated shipping containers, molded foams, foam-in-place polyurethane, rolled foam, and loose fill—will comprise the second largest share of total demand, with established applications in manufacturing markets providing growth opportunities despite competition from rigid and flexible materials with more favorable environmental profiles.
The smallest portion of total demand, the study says, is rigid protective packaging. “However, these products are expected to post healthy gains as molded pulp and paperboard protectors both benefit from a less variable pricing structure and trends toward sustainability.”
Ultimately for e-commerce retailers, when it comes to product damage, it is the last mile of the supply chain that is notoriously difficult to control; nevertheless, it is still their responsibility. Solutions suggested by the PMMI report include close collaboration between the online retailer and the logistics provider to analyze the packaging needs for durability; upfront engineering to expose shipping contingencies; and placement of a Service Level Agreement (SLA) with the logistics provider for the CPG’s specific needs. For more steps to reducing to reducing the risk of package damage, see “E-commerce packaging pitfalls & opportunities.”
In Part II of this special report, learn how shipping costs and consumer preferences for sustainability are driving innovations in new packaging materials and equipment that creates custom-size cases on-demand.Three models for e-commerce grocery sales
Online ordering and at-home delivery of groceries is not a new concept. One of the earliest online grocery delivery services, Peapod, LLC, was founded in 1989. But the growth of e-grocery was slow: In 2012, it accounted for less than 1% of grocery sales, reports Kantar Retail. By 2014, however, that number grew to 4%, or $24 billion. Grocery retail consultancy Brick Meets Click predicts that by 2023, online grocery spending will reach as high as 17%.
Hands down, consumer convenience is the biggest factor driving this growth. Other factors include the influence of Millennials, who have grown up shopping online and are now buying for their own households, the ease of shopping across multiple devices, same-day delivery, and greater pick-up and delivery options.
Currently there are three e-grocery models: at-home delivery, click and collect, and personal shoppers. With at-home delivery, online-only companies such as Peapod, FreshDirect, Netgrocer.com, Schwan’s, and others deliver a full range of groceries to the consumer’s door. For unattended deliveries—where the consumer is not at home at the time of delivery—products are often packed in insulated plastic totes, and frozen goods are packed with dry ice. The totes are then picked up on the next delivery, or consumers can schedule a pick up time.
One of the fastest-growing online grocery delivery companies is Amazon, which offers several services, including AmazonFresh next-day delivery; Amazon Subscribe and Save, in which Amazon subscribers save money with recurring monthly deliveries; and the Amazon Dash Button, a physical, WiFi-enabled button that correlates with a consumer product, such as dishwasher detergent, for example, that consumers can push to automatically reorder the product when it begins to run out. (See sidebar that follows.)
In the click-and-collect model, consumers can order groceries online from brick-and-mortar stores, then collect their purchases at a retail or other specified locations. As Chet Rutledge, Director/Packaging, Private Brands, Walmart, shared in a recent Packaging World article, “Walmart’s view on e-commerce,” Walmart is currently exploring several click-and-collect scenarios. In one, consumers can pick up their groceries from the store; in another, consumers can indicate their preferred pick-up time, go to the store at that time, and pull into an assigned queue, and Walmart will deliver their purchases directly to their car.
Reported The Wall Street Journal in November 2015, Walmart is also now testing lockers located in six 7-Eleven stores in Toronto to deliver goods to consumers. Once consumers have ordered their products online, they can access the locker by scanning a barcode sent over e-mail to their smartphones. (7-Eleven originally piloted this service in 2011 in the U.S. with Amazon.com and now provides lockers for FedEx and UPS as well.)
This last method was inspired by services offered in the U.K. There, refrigerated lockers can be found in airports and at train stations, from which consumers returning from a trip or from work can collect their groceries on their way home.
Another brick-and-mortar store investing heavily in click and collect is Kroger, which began testing its ClickList service in mid-2015 in four of its Greater Cincinnati stores. Eventually the retailer plans to offer the service at up to 1,200 of its locations, or more than 40% of its stores in 32 states.
The last model, the personal shopper, is represented by Instacart. Instacart is an online grocery service where consumers can order products online and have personal shoppers select their items from stores such as Whole Foods, Costco, and Kroger. The items are then delivered directly to the consumer.
CPGs utilize Amazon Dash
The Amazon Dash Button, an automated replenishment system for popular household goods like laundry pods, paper towels, coffee, and trash bags, was launched in May 2015 and comprises a physical button with the logo of a brand printed on its face and a sticky back and a hook so it can be placed anywhere. The button allows consumers to reorder products automatically with a push of the button.
In March 2016, 1010data’s Ecom Insights Panel reported that since the button was introduced, P&G has taken the lion’s share of the sales, with 31%, followed by Kimberly Clark at 14%, and Clorox at 11.7%. Making up the balance are PepsiCo, SC Johnson, Kraft Heinz, Reckitt Benckiser, Amazon, Coca Cola, wellness products, and “other.”
Cleaning supplies—including Tide Pods and powder, Bounty, Finish dishwasher detergent, and Clorox disinfecting wipes—dominated the best-selling individual buttons list, but food products made up nearly one-third of the top-10 spots. These included Gatorade, Kraft Mac & Cheese, and Smartwater.
The next phase, signaling Amazon’s “dash” to participate in the Internet of Things, is for the buttons to be integrated into items such as a Whirlpool washing machine or a Brother printer, so that the systems can auto-sense when a consumable is about to run out and order it automatically.
Source : www.packworld.com
Beacons and other proximity sensors – those small devices that communicate with mobile apps in physical environments – just keep sprouting up all over the place. Their number, pegged at 13 million sensors as of the last quarter of 2016, has nearly tripled in a year since Q4 2015 when there were 5 million counted.
Advertising dollars are helping to fuel their proliferation. According to a new report from ProximityDirectory, 42% of the 272 companies offering proximity services operate ad networks that enable advertising targeted based on location data intercepted through beacons, Wi-Fi sensors and other technologies. Around 30% of those firms allow advertisers to target mobile and online ads to people whose devices have been spotted by proximity sensors in specific locations, or measure whether they showed up in a location after being exposed to an ad.
The State Of The Proximity Industry Q4 2016 report is the latest from ProximityDirectory, a research arm of Unacast, an Oslo-based outfit that connects location data generated through proximity data partners to ad platforms including Lotame, Mediamath and Oracle.
The company's reports thus far have highlighted the use of proximity technologies within specific industries such as retail and airlines. The new roundup is focused on deployment by cities across the globe. Cleveland used beacons and geo-fencing to enable a citywide app surfacing location-aware information to visitors during the Republican National Convention in July. Singapore uses "a massive amount of sensors and cameras" throughout the city to gauge traffic congestion and crowd density, according to the report. Cities from Los Angeles and San Francisco to Wellington City, New Zealand, have also launched proximity-centric initiatives for purposes such as tourism, public safety and easier navigation by the sight-impaired.
More than 90% of firms that provide proximity technology and software deliver beacon technology, which remains the dominant technology used to capture location data showing mobile devices were in close proximity to specific spots in airports, shopping malls, sports arenas and even outdoors in parks and on city signs.
The report also states that 26% of proximity-service providers enable mobile payments, 17% offer services connecting digital signage to mobile devices, and 16% of companies in the burgeoning sector provide data-monetization services, assisting entities with proximity data to turn it into revenue.
Source : www.adage.com
Smithers Pira forecasts corrugated board packaging market to hit $269 billion in 2021
World demand for corrugated board packaging will increase steadily across the next five years according to the latest exclusive market data from Smithers Pira.
It's new report The Future of Global Corrugated Packaging to 2021 Smithers Pira's critical analysis of the key drivers shaping this segment show that a market with an annual consumption value of $222 billion in 2015 will expand to be worth $269 billion in 2021, and consume 160 million tonnes of board in that year.
Importantly the outlook for material suppliers, board converters and users in various segments and regions will be different across the study period. With electrical goods and processed foods, for example, outpacing growth in fresh foods and produce and paper products, like office paper.
Globally growth in demand for corrugated board packaging is showing signs of a slowdown. For 2009-2015, volume consumption of corrugated board grew on average by 4.3% annually, but this is expected to decrease to 3.6% annually in 2016-2021. This is largely due to the slowdown in the Chinese economy coupled with sluggish to negative prospects in North America and Western Europe.
Cost will remain the core motivator for changes in the corrugated packaging industry – and this will not be restricted to raw material production alone – with a new emphasis on the impact electricity prices can have on production facilities. There are also positive developments for the corrugated industry, such as a recent study of the use of rigid plastic containers (RPCs) in tomato delivery in Mexico, which shows that corrugated board can be far more cost-effective, despite the re-usability of RPCs.
Macroeconomic influences of course exert some influence on the demand for corrugated board packaging, including issues such as urbanisation, growing disposable incomes in emerging economies, ageing and growing populations, smaller family units. However, industry specific trends and drivers tend to exert greater and more direct influence on the market.
Regionally, the market has seen a distinct shift eastwards, with Asia’s market share blooming from just over 40% in 2009 to over 46% in 2015, and this is likely to continue over the medium term with the region accounting for more than half of the global market by 2021. This may be a result of the Chinese government embarking on a programme of mill closures to rid the market of out-dated, inefficient paper machines, targeting over 8 million tonnes of capacity across all paper and board products, and focussing on linerboard and fluting machines less than two metres wide and slower than 80 metres/minute.
The ongoing penetration of internet shopping into consumer behaviour is seeding a spate of innovation in the corrugated market, with companies taking on the challenge of what they term ‘frustration-free’ packaging; as well as corrugated producers designing clever ways of ensuring the safe transportation of goods via the postal service to reduce the cost of delivery by courier and enable easy returns.
The Future of Global Corrugated Packaging to 2021 is based on an in-depth combination of primary and secondary data gathered during Smithers Pira’s extensive research programme for the global packaging industry. Primary data was compiled from interviews conducted with industry experts in each key region and country. Secondary sources included data on production and consumption of various packaging suppliers, cross verified with production data and trends in key end-use markets, and statistics from various government and industry association websites.
Source : www.smitherspira.com
Most people are familiar with corrugated cardboard, as it is a widely used packaging material that can be customized to store, ship and protect nearly any product. But what do you really know about the sustainable facts behind this extremely environmentally responsible material? Explore the statistics below, and discover the benefits of corrugated cardboard.
93% of corrugated cardboard containers use materials supplied by Sustainable Forestry Initiative (SFI) program participants, who are dedicated to sustainable forestry.
Nearly 60% of energy used by the U.S. paper industry is from renewable biofuels.
The average corrugated box was made up of 43% recycled fiber in 2006.
80.7% of corrugated material produced in 2008 was recovered for recycling, and nearly all was recycled into new products.
The corrugated industry reduced its fossil fuel consumption by 56% between 1972 and 2006.
A recent report from Global Market Insights estimates the coated paper market share will witness gains by CAGR of 4.2 per cent, valuing more than US$57 billion by the end of 2024.
The research report believes the increasing popularity of online trade and e-commerce with trending demand for doorstep delivery of commodities may drive the global coated paper market across retail packaging. As well, it predicts the demand for home delivery retail system will “grow exponentially” throughout the forecast period.Growing demand for flexible food and beverage packaging for increasing shelf life is also expected to drive the market, as “replacement of polymer-based food packaging systems with paper-based systems owing to the harmful side-effects of plastic will fuel product growth.” Meanwhile, use of coated paper packaging for cigarettes, industrial goods, medical products, and other consumer goods, as well as quality requirements for magazines, brochures, annual reports, cards and other similar products, is expected to have a positive impact on the market in the next few years.
Additional insights from the report include:
• Fine products, with more than 50 per cent of the overall revenue, will continue to have strong consumption. These find exclusive applications in offset printing which is accountable for more than one-third of all the printed materials.
• Based on application, the coated paper market is led by the packaging industry which accounted for more than 48 per cent of the overall share in 2015. Printing industry will lose its share owing to the increasing digitalization and popularization of e-books and online magazines and newspapers.
• Europe coated paper market size will remain mature in terms of growth opportunities, recording a revenue more than US$14 million in 2015. Asia Pacific is likely to be the most rapidly growing region with CAGR more than 6 per cent from 2016 to 2024.
• Global coated paper market is moderately fragmented with top five companies having less than 40 per cent of the overall market size.
Global Market Insights believes market growth will be restrained by decreasing global pulp plantation, resulting in the closure of several pulp manufacturing industries. “Paper and pulp industry is very capital intensive owing to the huge investments in land, resources, raw materials, and labor forces; and this factor may negatively impact the growth of the coated paper market size in the next few years,” continued the report.